You’ve put a lot of work into your bank or credit union website. Is it working just as hard for you?
The primary purpose of your bank website is to increase conversions. If your sales have become stagnant or, worse, you’re losing customers, the design and function of your website might be the problem. Here are five steps for optimizing your bank website for user experience.
- Step 1: Make Your Website Mobile-Responsive
- Step 2: Increase the Speed
- Step 3: Simplify the Design
- Step 4: Use Clear Navigation
- Step 5: Optimize for SEO
Step 1: Make Your Website Mobile-Responsive
When you only meet your customers on your terms, you limit their ability to do business with you. Making your bank website mobile responsive allows users the flexibility to interact with you whenever and however they want.
Step 2: Increase the Speed
The speed of your website also influences user experience, especially with a mobile-responsive site. According to Google, the bounce rate for a mobile site that takes up to three seconds to load is 32%. The rate increases to 90% if a customer has to wait up to five seconds.
The type of web host you use is perhaps the most important of several factors that can affect load time. A dedicated or virtual private server will offer faster speeds. Sharing a host with other websites can slow down your site substantially.
Step 3: Simplify the Design
Follow the KISS design principle — keep it simple, stupid. Simplicity allows your customer to focus on the important content that leads to a conversion. Minimalistic design involves using whitespace, a limited color palette, no more than three fonts, and only a few visuals.
Step 4: Use Clear Navigation
Your customer should be able to easily navigate through your website, especially to the pages that lead to a conversion. Include navigation at both the top and bottom of the page. Also, make sure hyperlinks aren’t placed too close together, which can cause frustration if the user hits the wrong link.
Step 5: Optimize for SEO
Search engine optimization (SEO) allows users to find your bank website on the internet. Your SEO strategy should center around your user experience. Develop your keywords, local SEO, on-page SEO, and inbound and outbound links based on the information your current customers need to conduct transactions with you and the solutions potential customers are searching for to fulfill their financial needs.
Final Words
The team at BankSITE® Services can assist you with enhancing your customer’s user experience. With help from our web design and development experts, your mobile-responsive website will be streamlined and modern. Furthermore, you won’t have to worry about lagging load time or downtime because we’ll host your site on our VPS system. Optimizing your bank or credit union website will lead to sales and satisfied customers.
