Website Design

Technology constantly changes to improve user experience. Shouldn’t your bank website do the same? Think about it. People replace their computers after four years, according to Computer Hope. GSMArena.com discovered that more than 60% of people buy a new smartphone every two to three years. There’s no hard-and-fast rule for how often you should upgrade your bank website. However, consider the four reasons below to determine if the time has come to create an optimal customer experience.

Searching for a new web hosting provider, website designer, or web developer can be a daunting task for any business. However, the task can be more difficult for a bank because of federal and state regulations that financial institution websites must meet. Keep reading for some tips for finding the best website vendor for your bank.

After COVID-19 forced most of the United States into lockdown in April 2020, consumers began relying more on digital channels for banking purposes. Although all age groups increased usage of online and mobile banking, 46% of baby boomers surpassed their millennial and Generation X counterparts. Financial institutions must recognize the importance of responsive web design to meet their customers’ needs. In this week’s blog, we’ll explain five building blocks of a responsive bank website.

Your bank website should reflect who you are, what you stand for, and what you can offer customers. Before you embark on a massive website redesign, you might want to take a closer look at your brand. You might need to adapt your brand identity to meet changes caused by industry growth, social progress, and cultural revolutions that have occurred since you first set up your website. A website redesign is a good time to review if it still aligns with your mission, vision, and values.

Between February and June 2020, businesses spent 70% more on mobile marketing initiatives. Survey respondents expected the amount to continue on an upward trajectory over the next 12 months. Furthermore, almost 78% of banking, finance, insurance, and real estate companies said mobile marketing contributed to their success during the pandemic. If your bank doesn’t already have a mobile marketing strategy or is planning one for 2021, here are a few ideas to consider.

As more customers rely on digital channels, community banks and credit unions need to have a sound digital marketing strategy in place to compete with online and national financial institutions. This week’s blog examines the three T’s you’ll need for your bank website to succeed in the digital marketing arena: appropriate tactics, an experienced team, and the right tools.