Marketing & SEO

It’s no surprise that today’s consumers want their unique requirements met. But it is also not a secret that financial institutions such as banks have been slow to adopt personalization strategies compared to other industries. As consumer demand for individualized experiences grows, it’s vital to embrace the changes and implement new strategies.  By anticipating customer needs and optimizing their journey, […]

The goal of content marketing is to educate your customers with information that’s relevant to their purchase decision. Customers often search keywords, read blogs, visit social media accounts, use financial calculators, take quizzes, and study whitepapers and case studies to learn more about a topic before shopping around for a product or service. For this reason, content marketing plays a key role in driving business for your bank. Keep reading to discover why this is true.

Even if you’ve already planned your advertising and marketing strategy for the year, best practice is to review your objectives quarterly to determine if you need to adjust your tactics. External influences, like the pandemic, can quickly alter the direction of our marketing plans. Staying abreast of current marketing trends will give you an advantage over the competition. Below are 10 resources every bank marketing department should read and review to develop and maintain a solid marketing strategy.

Local SEO, also known as local search marketing, is a sure-fire method of gaining customers where your branches are located. Research shows that 80% of local searches convert into a sale when a user clicks through to your bank website. In this blog, you’ll learn simple actions you can take to improve your bank website rankings using local search.

A few months ago, we told you 5 SEO tips you could use to maximize your bank’s web presence. We hope you’ve seen your search rankings improve since then. If not, you might want to keep reading to discover 3 SEO mistakes you might be making on your bank website. To get the most from your SEO strategy,  you should audit your site for ways to improve anchor text, internal linking, and mobile optimization.

In an earlier blog, we explained how premium content was one of the keys to successful SEO. High-quality content starts with understanding what key terms or phrases will drive up your search engine result page (SERP) rankings. In this article, we’re going to discuss how you can use keywords to boost your SEO to help your bank find the right […]