Beginners Guide to Technical SEO for Banks
As any other type of business, banks need to stay up to date with the trends of digital marketing and enhance their online presence. SEO is a crucial element of any digital marketing strategy, and it’s a step that shouldn’t be skipped. When in need of a reliable and trustworthy bank, most people rely on and trust search engines such […]
What are website A/B tests and why is it critical that your bank does them?
You already know that bank customers are not big fans of changes. And it makes sense, as a financial institution you’re managing their hard-earned money and sensitive information. You want and need their loyalty. To earn their trust, you have to lock in the banking experience. Or in other words, providing all the security and safety and making relevant and […]
5 ways banks can personalize their marketing efforts
It’s no surprise that today’s consumers want their unique requirements met. But it is also not a secret that financial institutions such as banks have been slow to adopt personalization strategies compared to other industries. As consumer demand for individualized experiences grows, it’s vital to embrace the changes and implement new strategies. By anticipating customer needs and optimizing their journey, […]
How important is content marketing for your bank?
The goal of content marketing is to educate your customers with information that’s relevant to their purchase decision. Customers often search keywords, read blogs, visit social media accounts, use financial calculators, take quizzes, and study whitepapers and case studies to learn more about a topic before shopping around for a product or service. For this reason, content marketing plays a key role in driving business for your bank. Keep reading to discover why this is true.
10 Must-read Resources for Anyone in Bank Marketing
Even if you’ve already planned your advertising and marketing strategy for the year, best practice is to review your objectives quarterly to determine if you need to adjust your tactics. External influences, like the pandemic, can quickly alter the direction of our marketing plans. Staying abreast of current marketing trends will give you an advantage over the competition. Below are 10 resources every bank marketing department should read and review to develop and maintain a solid marketing strategy.
Simple Ways to Help Your Bank Rank Better in Local Search
Local SEO, also known as local search marketing, is a sure-fire method of gaining customers where your branches are located. Research shows that 80% of local searches convert into a sale when a user clicks through to your bank website. In this blog, you’ll learn simple actions you can take to improve your bank website rankings using local search.
