SEO vs. SEM: Which is better for your bank?
One dilemma often arises when thinking about creating an effective digital marketing strategy and that is SEO vs. SEM? Which direction to take that will guarantee you results? And more importantly, which one is better for your bank website? We’ve already mentioned that local SEO should be a high priority for bank websites, but does that mean that other tactics […]
4 Ways to Master the Content Marketing Strategy for Your Bank
Undoubtedly, content marketing is one of the most important elements of the marketing strategy of any type of business including credit unions. Content is how your audience perceives you, and it can be your brand signature. No matter how much time and effort you put into creating an outstanding website design or creative layouts without the proper content which will […]
Local SEO Checklist For Banks
In the process of creating an effective SEO strategy for banks, one question often pops up – What is the easiest way for bank websites to get to position one in the search engines and attract more potential customers? – The answer is simple – focus on local SEO. When it comes to banks, location is everything. And it makes […]
4 SEO Mistakes Most Banks Make
Nowadays, when most banks understand the importance of having an effective SEO strategy in place it is not a surprise that they try their best to get that desired first page on Google. And again it is no wonder that many of them make mistakes in the process. Let’s be honest, there are countless resources and SEO tips available today […]
10 tips for banks to engage social media audience
There is a pretty common notion going around, and no hard feelings here – that banking is boring. Most people with no educated understanding of the field find it confusing, hard to grasp, and sometimes even frustrating. The bad news here is that these people are your potential and existing customers. Leaving them confused and frustrated leaves you pretty much […]
5 Reasons Why Your Bank MUST Use Targeted Landing Pages
Sending your customers to a well-designed, functional, and easy-to-use homepage is often viewed by banks and credit unions as one of the main elements of a great marketing and website design strategy. And, this view is not wrong. However, smart financial institutions go a step further in attracting and converting their customers by utilizing the benefits of having multiple landing […]
