Marketing & SEO

If you run a bank website or any type of website, chances are you use Google Analytics to track how many users visit your site and analyze their behavior. Therefore, you have probably noticed that Google has released a new version of this marketing tool named Google Analytics 4. The first thought of this news may be – the current […]

Despite the fact that most people nowadays use online banking services, banks and credit unions often have the need to expand and open new branches in different locations. Undoubtedly, it’s vital for the customers to have a physical connection to their financial institution if nothing else to get the sense of security that an actual person can help them with […]

The main objective of each digital marketing strategy is to attract as many potential customers to your bank website as possible. All the efforts are put into reaching this objective and sometimes it’s not quite clear that increased organic traffic automatically translates into increased revenue. That is, if a person opens a certain website there is no guarantee that they […]

You only get one chance to make a first impression – make it count! This popular saying relates well to the purpose of an effective landing page. When creating a bank website it’s important to think about the design and what kind of impression it will leave on the visitors. And the landing page has the main role in this […]

One dilemma often arises when thinking about creating an effective digital marketing strategy and that is SEO vs. SEM? Which direction to take that will guarantee you results? And more importantly, which one is better for your bank website?  We’ve already mentioned that local SEO should be a high priority for bank websites, but does that mean that other tactics […]

Undoubtedly, content marketing is one of the most important elements of the marketing strategy of any type of business including credit unions. Content is how your audience perceives you, and it can be your brand signature. No matter how much time and effort you put into creating an outstanding website design or creative layouts without the proper content which will […]