Which are the top 20 banking search terms and how to use them in your SEO strategy
What is the number one rule in content marketing? – Always perform thorough keyword research. Find the right keywords and create your content around it. Understand what your customers are searching for when browsing Google for banking information or services. In other words, identify the most common search terms and use them wisely. Not only that the keyword research is […]
5 Biggest Mistakes Bank Marketers Make During a Website Redesign
There are countless reasons why it’s good to make a website redesign every once in a while. Some recommendations are that any website, including bank websites, should be refreshed every three years. Whatever the reason or timing, if you decide to redesign your bank website it’s of prime importance to keep your digital marketing strategy in mind. Many marketers often […]
5 Reasons Your Bank Website Needs Google Analytics 4 (GA4)
If you run a bank website or any type of website, chances are you use Google Analytics to track how many users visit your site and analyze their behavior. Therefore, you have probably noticed that Google has released a new version of this marketing tool named Google Analytics 4. The first thought of this news may be – the current […]
10 Promotional Strategies For Your New Branch Opening
Despite the fact that most people nowadays use online banking services, banks and credit unions often have the need to expand and open new branches in different locations. Undoubtedly, it’s vital for the customers to have a physical connection to their financial institution if nothing else to get the sense of security that an actual person can help them with […]
Best Examples of Effective Bank Website CTAs
The main objective of each digital marketing strategy is to attract as many potential customers to your bank website as possible. All the efforts are put into reaching this objective and sometimes it’s not quite clear that increased organic traffic automatically translates into increased revenue. That is, if a person opens a certain website there is no guarantee that they […]
5 Tips for building better landing pages for your bank
You only get one chance to make a first impression – make it count! This popular saying relates well to the purpose of an effective landing page. When creating a bank website it’s important to think about the design and what kind of impression it will leave on the visitors. And the landing page has the main role in this […]