Mobile advertising is becoming significantly more effective than it has ever been, thanks to location-based marketing. However, for banks, this is an area yet to be explored. Location-based data hidden in the mobile devices of customers could easily serve as a foundation for financial institutions to experiment with geofencing. Leading megabanks are already contemplating all the ways they can use […]

Strong opinions are expressed on both sides regarding whether or not you should show your rates on your bank website. Both camps make some valid points concerning their supporting statement, but which side holds the better options in the long run? For example, one of the main reasons why banks choose not to show their rates is the fear of […]

It’s no news that the development of the Internet and digital technology has altered many areas of people’s life, including how they select and interact with financial institutions. Physical branches are now losing their primate as the main means of reaching out to prospective members and serving current ones. Instead, your prospects will choose to browse your website, social media […]

Money is viewed as a limited resource by the human brain. People are naturally wary about who they trust with their money or financial information since they are wired with loss aversion. As a result, the most difficult problem for banks is to overcome people’s trust concerns by providing online experiences that appeal to their current and prospective clients. Website […]

Far too many marketers believe that having a great quantity of content on their website is the cornerstone to ranking high for SEO and establishing an image as an industry top performer. In practice, this is not always the case, as there is some truth to the adage – less is more. Too much content, especially unhelpful content, can be […]

The value of both favorable and unfavorable online reviews left on your bank’s website continues to grow with each passing day. One of the most effective resources for gaining new and potential customers today is to let them read about different people’s experiences using the same product or service. In fact, according to a survey conducted, 90% of customers research […]