Marketing & SEO

Search engine optimization (SEO) is vital for driving customers to your bank website. In this article, we’re going to focus on on-page SEO and how to maximize its effectiveness to boost your search rankings. Before we get started, how is on-page SEO different from off-page SEO? Off-page SEO, which is also known as off-site SEO, refers to all SEO activities […]

In the old days, people looked in the Yellow Pages to find a business. Nowadays, people let their fingers do the walking on their electronic devices for answers. Utilizing SEO effectively on your bank website is more than a sound business strategy for increasing your customer base and revenue. SEO is also a smart investment in terms of the marketing […]

In a previous blog, you learned the fundamentals of how to do search engine optimization (SEO) for banks and credit unions. Now that you understand the basics, here are some helpful hints to improve your SEO to help current customers find the information they need and attract potential customers to the information they want. You can bump your bank to […]

Organic search represents the natural way people find your stuff online. When you search for a topic using a search engine, like Google, you get search engine result pages (SERPs) back for the query you’ve entered. Those sites that show up on the first page of SERPs belong to websites and owners who cared about search engine optimization (SEO). SEO […]