You only get one chance to make a first impression – make it count! This popular saying relates well to the purpose of an effective landing page. When creating a bank website it’s important to think about the design and what kind of impression it will leave on the visitors. And the landing page has the main role in this process. Nobody would want the scenario of getting your potential customers to land on your website, not like what they see – close it and never come back again.
In reality, the main goal of the landing page is to convert visitors into customers and is often related to a specific marketing campaign. Using this type of page helps banks generate leads and increase sales. Therefore, in order to take full advantage of it, it’s crucial to know how to build effective landing pages for your bank website. Here we have outlined five tips to do that and get a higher conversion rate.
Less is more – keep it simple
For some, it may seem logical to include as much information as possible on your landing page. Many believe that if the visitor has access to everything in one place this can help them make a decision. However, this is rarely the case. Especially when it comes to a landing page make sure that you include only the necessary information and not overwhelm the visitor with it.
From a sales perspective, when a potential customer has many options available they may end up not buying the product because they couldn’t make up their mind. Therefore, stick to the essential elements of your campaign and send a clear message to the visitors. And of course, make sure that you include quality content on the page and an attention-grabbing headline.
Impress the visitors with eye-catching visuals
It goes without saying that the first thing that your potential customers see when they land on your page is its design. In most cases, the design is what makes or breaks a page and a poorly designed landing page will chase away your visitors. If they don’t like what they see on the first click it’s most likely that they will close the page and never come back. To avoid this include some eye-catching visuals that align with your brand and that will be pleasing to the eye of the visitor.
Include clear CTA
Instead of writing a long copy and adding all kinds of elements to your landing page, focus on the CTA. Eventually, the goal of the landing page is to make your visitors take action. Whether the action is to apply for a loan, create an online account, or get information on their nearest branch, the CTA needs to be clear, concise and it should stand out. In fact, it’s good to add multiple call-to-action elements to your landing page and point your visitors in the right direction.
Create a mobile-friendly landing page
It is no news that most people are using mobile phones and tablets when browsing the web. Believe it or not, 61% of users reported that if they didn’t find what they were looking for at a mobile site right away they would quickly move on to another one. So, if you don’t want to lose your potential customers make sure that the landing page of your bank website is mobile friendly and above all – responsive. Users will rarely have the patience to stay on your website if it loads slowly or they can’t easily click on the desired pages.
Connect it to other pages and resources
Although your landing page should be focused on its campaign, consider linking it to other useful pages of your bank website. These links should be more discrete, but make sure that your visitors can easily navigate to your contact page, or subscribe to your newsletter. Additionally, if you run other campaigns at the same time it’s good to link them to your landing page and leverage more traffic in that way.
To sum up, building better landing pages for your digital marketing campaigns can increase the traffic to your bank website and get you more customers. Keep these points in mind and you will undoubtedly create a successful marketing campaign.
