Today’s modern banking in the age of digitalization makes the website the backbone of your bank. It has become a bare necessity that is imperative for success and the growth of your financial institution. Without a doubt, your bank’s goal is to provide information about your products and services such as loans and deposits, how to get in contact with your team, and where to find you. With around-the-clock technological innovations and evolving modern-day consumers, you can not allow your website to be basic or outdated. Unfortunately, having many outdated, unattractive design elements and features on your website, might increase the number of potential customers who will leave your websites before they know the first thing about the bank. Out with the old and on to the new! Websites for banks, must meet certain compliance standards, website design, and be easy to use and navigate for an outstanding user experience. Below you can find out more about which are the outdated website design features that you need to stop using ASAP! You can thank us later!
Obvious Stock Photos
You have all seen that cheesy photo of two people shaking hands in a well-lit conference room. So spontaneous! Or, so obvious? There are a certain amount of pictures that show up everywhere and usually, they are from Unsplash or Pexel. Bad stock photos can create negative feelings in your website visitors. Don’t get us wrong. There is nothing generally bad about using stock photos. We are not saying not to use them, as they are essential. Still, try to find more realistic photos and unique ones. Or even better, hire a professional photographer for branded images.
Too Many Widgets
We know there are a lot of really cool widgets you can use for your website. However, just because you have plenty of options doesn’t mean you have to use them all. Don’t mistake what we are saying, widgets are a great thing in moderation. Think just about what kinds of widgets your bank website needs to make more profit and attract more clients. Don’t use widgets that won’t accomplish this mission, but instead will slow down and overburden your website.
Over-Emphasis on Texts
Textual failures are represented by a number of mistakes. Whether the mistakes are found in your blog posts, or in the text of your website pages, you most certainly need to ensure that you fix them immediately. Often than naught, you can find the use of italics, bold, and underlining when writing, thinking they will help to highlight the essential points. In fact, they have counterproductive effects, leading to a big bounce rate. You should stop using them and ensure that everything is neat and clear.
Non-traditional Scrolling
We are all used to swipe gestures from the obsessive use of our smartphones. However, this type of horizontal scrolling isn’t applicable on websites. Any type of non-traditional scrolling is just impractical and redundant.
Intrusive Pop-ups
Although pop-ups went through an evolution over the last couple of years, they still can be both intrusive and annoying if not used correctly. To avoid irritating your clients try not to have your welcome pop-up displayed immediately after they land on your website. Make sure that your welcome message has an exit option. While there is surely some value in using pop-ups, there are too much kind of bad pop-ups that you need to stop using ASAP, for example, the ones that appear too many times during a single or return visit; repeat an offer that’s already designed into the website as a promotional banner or shows up too early on a website.
Complex interfaces with multiple features
Absolutely no client ever will enjoy getting lost in the complexity of your website. Jammed websites are definitely annoying the clients. The most powerful choice for your bank website now is a simple design. Providing visual clarity and presenting just a few choices at a time is key for maintaining the client’s attention and curiosity.
Rather than holding onto outdated design features that will only hinder your website, you should get rid of those obsolete elements ASAP. Making these changes is a great starting point towards modernizing your website and giving your clients a better experience. If you need any help contact us at BankSite Service.
