Keeping up with the latest bank website design trends has a key role in executing an effective digital marketing strategy. In the past few years, especially since the Covid pandemic hit, banks were forced not only to provide online banking services but to also transform their websites and design them in the best way possible in order to be in line with their customers’ needs. Nowadays, when everyone can access all kinds of tools and online services, it can be difficult to attract your customers’ attention if you don’t stand out from the crowd. Therefore, being online is not enough – it’s very important to create a well-designed and responsive website and follow the latest trends.
A few weeks ago we covered the best bank website designs for 2023 and today we’d like to share the bank website design trends that you should pay attention to.
Customer-Oriented Website Designs
At first, you may think that this is a no-brainer – websites are created for customers, what’s groundbreaking here? In reality, due to the eCommerce expansion, most banks have been forced to get into the online world quickly and many of them chose the Bootstrap approach. The main idea of this approach is to simply get out there and create a responsive website with as much information and functionality as possible using limited resources. This resulted in many dull-looking uniformed websites.
As customers become more digitally intuitive and educated, such websites aren’t getting their attention. Hence, the latest trend is to use creativity and get the bank website closer to the customer, making it user-centric and simple to use. Many banks steer away from using website templates and tend to create a customized website design adding plenty of creativity, color, and illustration to move closer to their customers.
Introduction of AI Personalization
Personalization in the form of automatic responses using the customer’s first name in the chatbox has been introduced long ago in the online world and it’s almost a standard. Moving a few steps ahead and using various artificial intelligence tools to personalize the user experience is what most bank websites are doing at the moment. Some of the best practices in this area can be as simple as assisting in your customers’ small tasks or using the database to offer smart recommendations to your customers based on their online banking activities.
Advanced Mobile Apps
With the rise of technology and the great number of smartphone manufacturers releasing new products constantly it goes without saying that banks need to think about improving their mobile banking apps. Long gone are the days when mobile phones were used for phone calls. Today every one of us uses smartphones with countless apps and naturally we expect these apps to have as many useful features as possible. Especially, when online payments are available in so many places, consumers simply need better banking apps. And with a nice design too.
Design Consistency
In line with creating a functional mobile app with many features, one of the most important aspects that banks need to take into account is design consistency in every area. Many banks need to have multiple apps for different types of services. For example, they have a mobile app, desktop app, or ATM application and they all have a different design. This practice can put off your customers because they would have to learn all kinds of user interfaces across the various apps. Therefore, having a consistent design on all banking apps is crucial for customer retention and brand awareness.
VR and AR are here
We’ve all heard about virtual reality (VR) and augmented reality (AR), and even mixed reality (MR), but what we don’t really realize is that they are part of the real world today. Many smart organizations are getting ready for this new generation of digital interfaces and some are already thinking about implementing them into their services. Most importantly, designers are considering VR/AR designs and this may be the next big trend in 2023 in bank website design as well. Although it’s still a new area, it could be worth digging into it to get one step ahead of the competition.
Finally, being aware of what is new in the digital world can always be beneficial for every business, including banks. Following the current bank website, design trends can help you understand what are the pain points of your current website design or it could prompt you to think about adding a new useful feature to your design. All with the same goal – stand out from the competition and attract new customers. And if you need help or guidance in creating or improving your bank website design the team at BankSite Services is here to help in every step.
