You’ve decided the time has come to redesign your bank or credit union website. Where do you start?
After you’ve found someone to design and develop your site, you’ll need to understand your role in the process. You can rely on your designer’s professional judgment, but first, you’ll need to provide content. The content will be the backbone around which your web designer and your web developer will build out your site.
You’ll also need to play an active role during the design process to ensure it runs efficiently. If you don’t fully participate in the designing of your website, the final result may look professional but not say anything, or worse, say the wrong things.
Here are three techniques you can use to enrich your web content to avoid alienating your customers when they visit.
Outline and Plan Your Site
Streamlining the content on your bank website might be one of the main purposes of a redesign. Over the years you may have haphazardly added pages with new content. If your site is disorganized or redundant, a redesign is the best time to trim your content for better readability and navigation.
By taking inventory of all the pages on your site, you can develop an outline of your required content. Also, clearly stating the objectives and goals of your website will help your web designer and developer map out your bank website for better user experience.
Provide a Journey and Destination
Once the web designer and developer understand the end goal of your bank website, they can focus on the navigation. Think of your website as a roadmap for a customer’s sales journey. The organization of the content leads the customer to some sort of conversion: opening an account, performing a transaction, contacting you, etc.
Faulty navigation and organization on your site will cause your customer to become lost and frustrated. The hierarchal structure of your website should be intuitive. Every page should include a clear call to action that directs the customer to a destination page, initiating a conversion.
Proofread and Edit
Once the designer and developers have done their job, you need to follow-up with quality assurance to confirm that your site looks and sounds professional. Thoroughly check that the content you provided was included and organized properly.
Edit for clarity and voice. You want to make sure the tone of the content fits your business personality. Finally, proofread for grammatical errors. Typos can be detrimental to your credibility, and customers may become wary of trusting you if you have too many.
Final Words
Designing your bank website is no small feat. It’s not cheap either. BankSITE® Services can create an attractive website for your bank or credit union that achieves your goals at a reasonable price. We’ll work with you so you can develop enriched content and create a successful user experience that will increase your conversion rates. Let us know how we can help.
