According to the FDIC, 93% of Americans have a bank account. To keep your customers satisfied, your bank website should be modern and user-friendly. In this week’s blog, we’re going to tell you about the three essential features your bank must have to meet customer demands and needs.
Mobile-first Design
The trend toward digital banking continues to grow each year as more customers stray away from visiting brick-and-mortar locations. In our fast-paced society, banking on the go has become a necessity more than a convenience. A responsive website isn’t enough, and having a mobile-first website design is becoming the gold standard in the financial industry. In fact, mobile banking ranks second in the list of criteria that customers consider when selecting a financial institution.
With responsive bank website design, the website content adjusts to fit the screens of mobile devices. Although the overall layout of the mobile site remains similar to the desktop site, the customer may find the site more difficult to use. Mobile-first design, on the other hand, focuses on smartphone functionality first. For instance, a mobile-first strategy considers fast download speeds, touchscreen navigation, and a layout more suitable for a small screen. The web designer can then easily modify such features for desktop usage.
Web Accessibility and ADA Compliance
The United States Census estimates that more than 72.7 million adults in America have a disability. A web-accessible bank website allows all your customers, regardless of ability, to navigate through and understand the content on your website.
An ADA-compliant bank website should meet W3C WCAG 2.1 (AA) website accessibility standards. This includes design considerations like providing alternative text for images, writing at a 10th-grade reading level, and offering captions or transcripts for audio and video content. Web accessibility and ADA compliance isn’t only good business; it’s the law.
Incorporation of Analytics
To create an optimal user experience, you need to understand as much as possible about your customers. By analyzing your customer’s behavior and actions on your bank website, you can personalize content as well as improve the performance of your website in general.
Using application programming interfaces (APIs) and customer relationship management (CRM) databases, you can target individual customers with specific ads or offers. Website analytic tools, such as Google Analytics, can report data to help you understand the customer’s actions on your websites, such as how they arrived on your site, search terms, and pages visited.
Final Words
The number of features and functionality you can build into your bank website design is too grand to include in one blog. Also, keep in mind that what works for one financial institution might not work for yours. However, to create a customer journey that ends in a conversion, mobile-first design, web accessibility, and using analytics are vital. Discover how BankSITE® Services can help you design your bank website with these features!
